96% with 0 scalp irritation with the use of Neo/PLEX.
Say goodbye to hair damage and scalp irritation! Our cutting-edge plex technology is here to transform your hair coloring/ bleaching experience.

The main concerns with hair coloring are fading, dryness, and scalp damage. Approx. 50% or more of the customers who bleach or color their hair are concerned about their scalp damage.

Are there any customers who want to bleach their hair again but have given up because they think it will harm their hair and scalp?

Say goodbye to hair damage and scalp irritation with neo/PLEX ! Our cutting-edge plex technology is here to transform your hair coloring/ bleaching experience.

↓neo/PLEX is recommended for↓

Those who are sensitive to bleaching, coloring, or gray hair dyeing.

Those want to continue bleaching.

Those who did not bleach or color their hair because they were concerned about their hair damage.


↓For beauty salons looking to cut down on material expenses↓

I want to differentiate my menu from other salons and attain new clients and increase client retention.

3 Good points

Point 1 First Revolutionary Plex Technology in the Industry! ! Supports scalp barrier function!

Formula that relieves scalp irritation and reduces redness by preventing bleach and coloring agents from penetrating into the scalp.

*Left: With PLEX Right: Without PLEX When 10% of the total amount of bleach is mixed with PLEX and left for 30 minutes.

Point 2 Contains a generous amount of dimaleic acid. Strengthen your hair before it gets damaged!

Dimalic acid penetrates into the hair, connects fiber tissues, and strengthens the hair. This suppresses the generation of cysteic acid, which is the source of damage, and supplements PPT, which strengthens the hair before any damage occurs. Patented ingredients also suppress the fading of hair color.

Point 3 It's a long-lasting foam type which also adds volume to the bleach/ coloring product.

Reduces the amount of product you are currently using by approx. 33% while maintaining the same function, and increasing PROFITS!

~Benefits of neo/PLEX~

Reduces the amount of product you are currently using by approx. 33% while maintaining the same function, and increasing PROFITS!

By making care bleach and care color available on the menu, the average customer spending increased by approximately 2,000 JPY.

Improve customer satisfaction with damage reduction, no bleaching or color burn

USP for your salon and attract new clients and increase client retention

Comparison with other companies' products

How to use

1. Mix bleach or color agent 1 and 2 and mix 60 to 100 times. (Approximately 1 minute)

2. Add 10% of the total amount of neo/PLEX to the drug prepared in step 1 and mix 60 to 100 times until it becomes a solid cream. (Approximately 1 minute)


3. Leave on for 20 to 45 minutes. (Estimated 30 minutes)

4. Rince

5. Done

Estimated usage amount

All Ingredients

Water, Hydrogenated Starch Hydrolysate, Butylene Glycol, PEG-75, Ethanol, PEG-40 Hydrogenated Castor Oil, Sodium Methyl Cocoyl Taurate, Sodium Hyaluronate, Hydrolyzed Collagen, Hydrolyzed Keratin, Hydrolyzed Royal Jelly Protein, Propylenediammonium Dimaleate, PEG, 60 Hydrogenated Castor Oil, Gentiana Lutea Root Extract, Glycosyl Trehalose, Arginine, Trehalose, Platinum, Sodium Bicarbonate, Sodium Citrate, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Eucalyptus Globulus Leaf Oil

Q&A